Beginning this fall Nashville Ballet, Nashville Opera and Nashville Repertory Theatre patrons will have the option of viewing programs digitally in addition to receiving a traditional paper book if that’s their preference, according to an announcement made today.
The professional arts organizations have engaged Onstage Publications to create their program books when the 2016-17 season starts. Onstage will manage and produce the arts groups’ traditional paper program books and also offer its Stageview product, the world’s first and only app that allows program books to be viewed by patrons on their mobile device.
Stageview will not only change how patrons view their program books, but also transform the way the performing arts groups and their advertisers are able to interact with those filling the venues’ seats. With Stageview, the three performing arts groups will be able to utilize new marketing techniques such as surveying patrons, and tracking which ads they are viewing and how long each held their interest.
“A mobile optimized digital program was on our wish list when we first started reviewing proposals,” says Noah Spiegel, executive director of the Nashville Opera Association. “Stageview meets our needs and beyond by allowing us to communicate future programming with our audience, create social media connectivity, and perform audience surveys, all from the comfort of a patron’s own digital device.”
Program book production is a necessary tool to engage the audience and generate funds that offset costs. However, the books can add a lot of work to an arts organization’s staff.
“We become an extension of the performing arts organizations’ marketing team, by taking on work that frees them up to focus on what they do best – producing quality performances for the Nashville community,” says Norman Orlowski, president of Onstage Publications.
Onstage works with more than 70 performing arts organizations throughout the country. Every group’s program book comes with a digital version at no extra cost. Patrons are given the choice of how to view their program book when they come to the performance. Ushers offer the traditional book or, if they choose a digital version, a small card that walks them through the steps needed to access the program on their device.
In its most basic form, Stageview offers a digital version of the printed program book, but organizations have the option to expand its use in many different ways. Some performing arts groups currently utilizing Stageview to its fullest capacity have experienced significant advantages. Last year, a Shakespeare group in Ohio used Stageview to disseminate and calculate responses to a survey used to garner annual funding. The move cut the workload once needed to gather paper surveys and enter results into a computer in half.
It is not yet determined to what extent the Nashville Ballet, Nashville Opera and Nashville Repertory Theater will utilize Stageview. At the very least, Spiegel says Stageview will help all three organizations reduce their carbon footprint by eliminating the need to over-estimate the quantity of ordered print copies out of concern that they might run out of program books.
“Stageview provides the assurance that a program book will always be available regardless of how many paper copies have been printed,” he adds. “It’s a small detail that has a big impact on our organizations’ bottom lines.”
ABOUT ONSTAGE PUBLICATIONS: Onstage Publications is a perfroming arts program book publisher based out of Dayton, Ohio. Onstage Publications has developed a proven program book management system that helps performing arts organizations cut costs, gain more control of their time and improve the quality of their program books. Onstage is also the creator of Stageview, the world’s first performing arts program book app, which allows patrons to view their program books on a smart device. The company, which was founded in 2001, employs 14 and serves more than 70 performing arts organizations throughout the country. For more information on Onstage Publications visit http://www.onstagepublications.com.
*Photo courtesy Onstage Publications.